In Bad Faith, Part 4: The Evil Media

January 26, 2010 by joe.bustillos  
Filed under In Bad Faith, JBB's Media Buzz, featured

A few months ago I saw this comment on my Twitter feed: “RT @vavroom: Sometimes, small minded Christianity really saddens me. (via @kubke @snowded @annemcx @euan )” – Christine Morris (@CMoz). And attached was a link to a story from the Telegraph in the UK about how a film about Charles Darwin was having difficulty finding a distributor in the US because the film’s subject, Evolution, is too controversial. The Telegraph story was written in September (2009) when the film opened at the Toronto Film Festival. What the story failed to mention was that this was one of those years when a large number of films were having difficulty finding distributors. The theory of distribution presented in the story came from the film’s producer. So, perhaps, it was economics and not the small mindedness of US Christians that was making finding a distributor difficult. As someone with a degree in Journalism and Biblical Studies I tire from hearing the Christians complain how Godless (liberal) the Press is and from the Atheists and Secularists how Christian (provincial/conservative) the Press is.

In Bad Faith, Part 4: The Evil Media

What both the Left and Right seem to forget is that the Media, especially in the form of the movie industry, is a form of banking, and it will do whatever it thinks will make money for it’s investors. Period. It rarely leads and often plays both sides of the issues because it needs to draw attention to itself, not to change things but to make money. The Media is not a perfect reflection of our culture, remember it’s first responsibility is not to reflect Reality, but to make money. And this “bottom line” mentality is not limited to the movie industry but, sadly, has become a big part of the News Industry too. Journalism has felt the pressure to sell it’s wares. We may think of Journalism as a service, but it’s a business. This is not to say that Journalism has abandoned the principles of Objectivity, but it’s more of an ideal, like how Americans try to live up to our Constitution, Bill of Rights and Pledge of Allegiance. Journalism believes in Objectivity, in part, because it’s business model requires a certain level of trust. No trust, no sales. So, at it’s core the News & Media industries are neither Left or Right. They can’t afford to be. They will follow the interests of their audiences, Left or Right, but the commitment isn’t to the politics but to the business of making money. The Media decision-makers are not pushing any position except the one that keeps them viable and better yet, more than viable.

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