I’m a tad leery of corporate sponsored calls for “going back to the old ways.” My first thoughts are that words (and videos) are easy, where’s the example in the real world?

Here’s Jesse Coulter’s take on the “Back to the Start” campaign:

Sources:

• Willie Nelson – Back to the Start posted by Daniel Fernandez (2013-06-16), https://youtu.be/d0iyKl_KgYA?si=2rNUZR6HO_WYG90y
• Jesse Coulter on Chipotle’s “Back to the Start” campaign | YouTube Advertisers (2012-04-09), https://youtu.be/oKkojN2ILTM?si=qtRsPqQ4ti57lNBr